Demonstration
Attribution
Asch's research demonstrated that people can (and do) form impressions
of a person from a simple, bare-bones list of that person's traits, just as they
can form an impression before meeting a person on the basis of what others have
said. Other researchers have found that impressions are also formed by observing
a person's behaviors, and then using that information to make inferences about
that person's traits or dispositions. Social psychologists use the term
attribution to refer to the process of inferring personality characteristics on
the basis of behaviors. We watch what people do, then we explain their behavior
by attributing it either to personality characteristics (dispositional
influences) or to external circumstances (situational
influences).
